What I want to know is how important is it to YOU to have a
personal connection with your clients?
Once you know what kind of clients you want, you can focus on attracting
the kind of clients who are ideal for you.
A while ago another VA came to see me. She had inherited a bunch of clients from someone who had previously outsourced the work further. Those clients had no personal knowledge
or connection with the person(s) who did their work.
Because there was no personal, human connection, these clients
treated her poorly with hardly a thank-yous or word or gesture of
Have you ever wondered just how many characters will create the best
impact for an all important tweet, or the best length for a blog post headline
to really catch the eye? Do you know how long to make your weekly podcast or
Youtube video for the highest retention.
If you're serious about content
marketing and making your social media efforts, check out the following list of
optimal lengths for just about anything you'll be likely to publish online.
Here's a quick list of the best lengths according to research.
It’s not brain surgery, most people CAN do their
own admin, but is it the most effective use of a business owner’s time?
You might have no trouble creating your own
newsletter, typing a letter, formatting a document, building a PowerPoint
presentation and updating your website, but is that how you want to build YOUR
business when there are so many other things to be done as well?
A person who specialises in administration would
probably take less time to do the job and be focusing on what they are good at,
not a hundred other tasks as well.
Do you know why some people
DON’T open your email newsletters?
Don't they like you, don't
they find what you have to say interesting enough - are you just not engaging
them quickly or well enough?And what can you do about it
Consider this: Send extra emails to the people who don’t open
your emails. Wait a minute, that doesn't make sense - people who DON’Topen? This is not just to be
contrary but to find out which way the wind is blowing. Read on...
so, Firstly -
HOW does your email LOOK?
As I spend a large amount of MY time desk bound I found this very interesting - perhaps it will be of help to you too.
In a recent blog post on hissite, strength and conditioning coach Mike
Boyle presented a new theory: gym-goers have fallen in love with all the wrong
According to Boyle, if you work a desk job (which is 90% of us), the
three worst exercises you can do are bench presses, curls and stationary
I know what you’re thinking. “But that’s my whole workout.” Sadly, a lot of
people go to the gym, do a few sets of bench, a few curls and hop on the bike.
Do you know the difference between a procedure, policy and instruction and
when they should be used in your business? And do you have the time to find out
and implement them anyway?
If you do have documents in place, are they up to date?
Here is a brief outline of key small business process documents in
order of importance, and how they will be of benefit in your business.
A Business Manualshould contain
information about your core business and key personnel, key policies,
outsourced activities and more.
It’s almost Christmas time and if you are like the majority of business owners, I’m sure you would like to take a well deserved break without any interruptions.So here are someTips to Automate your office for Christmas closure -and go on holidays without any interruptions and enjoy.
1. Turn on your Out of Office email: You might like to include some of the following to help your customers/prospects if they try to contact you and your team when closed:
- Closing dates
- How to purchase online
Your website homepage is the window to your shop or business.To get more business, it needs to tick all the right boxes, without
being too overpowering.
- How welcoming is your website homepage?
- Does it grab attention immediately and draw them in?
- What does it say
to your prospective clients?
- Is it easy to find the key information?
- Does it
lead your website visitor through to further information in a logical way?
You don’t have long to achieve a lot! People will make a
decision – to stay, or to go – within seconds.
Christmas just around the corner, chances are most of us are starting to wind
our businesses down for at least a couple of weeks holiday over the Christmas/New
to make this process a little easier, here are some tips to help you prepare
YOUR business for the holidays.
1. Let clients know you are closing over
the holiday period
is important to let your clients know when you will be on holiday and when you
will return as early as possible so they can plan around this if need be.