Your P. A. - Virtual Personal Assistant and more for YOUR business!
RSS

Recent Posts

You have to kiss a lot of frogs to find the prince!
What is the ideal size when posting online?
Should you do your own business administration?
Email Campaigns – The right way
Are you desk bound?

Categories

Business Organisation
Health
Marketing
Website
powered by

My Blog

Email Campaigns – The right way

Do you know why some people DON’T open your email newsletters?

Don't they like you, don't they find what you have to say interesting enough - are you just not engaging them quickly or well enough? And what can you do about it?

Consider this:  Send extra emails to the people who don’t open your emails. Wait a minute, that doesn't make sense - people who  DON’T open?  This is not just to be contrary but to find out which way the wind is blowing. Read on...

so, Firstly -


HOW does your email LOOK?

 Visually your email must appeal so ensure that you include the following:
     
  • Use a template to make the email more visually appealing and keep the width contained to less than 600 pixels. Anything over will most likely get cut off on subscribers’ screens.
  • Add friendly but professional text
  • Add Images to break up the text monotony and make the email less intimidating to look at and easier for your reader to skim - so they are more likely to read through it.
  • Make the links stand out so people know what to click on.
  • Include a photo to make the email from a real person.
  • Add social media buttons to get people to spread the word.
  • Deliver on any promises you made if your reader signed up to receive your emails (like free downloads).
  • Reiterate what subscribers will get out of your emails
  • Set expectations for future emails and how often you plan to send

 
WHY images, when what you have to say is far more important?

Over half of email readers turn on images in the emails they receive. Are you surprised?
on how image-heavy emails can outperform the alternatives with the right execution, should help you think twice about using plain text only as a design strategy.

You might have important information to impart but mix it up with relevant images.  

then...

WHEN should you deliver your email campaign? 


For one of my clients I send an email newsletter on a Monday morning, then send the “unopens” the same email on a Wednesday evening and then the remaining “unopens” on a Saturday or Sunday morning - when they may have some extra time to sit down and read the email with a cup of coffee.

Another client likes to schedule their newsletter for 5am on a Monday – when entrepreneurs are likely to be up and ‘catching up’ before their week really begins. I believe that what time
you receive an email will affect what you do with it. I’m not alone in this belief and when you know your market and industry well you can make the most of their ‘peculiarities.  Think of what time you would be most likely to read an incoming email and work from there.

The Marketing Experiments blog also talks about timing  and how it all depends on your industry.

Sending To Specific Groups

Should you send the same email to every one of your contacts? Perhaps, perhaps not. It very much depends on what you are sending for. 

If it is a generic Christmas or holiday greeting – well why not, unless you have special offers or greetings for some people and not others. And if you want to start contacting one group more often than another, with different information, then you’ll need to separate them into different groups.
This is called segmenting or targeted marketing.

Most email campaign software will provide the ability to do this but do you know quite how to do it properly or to your best advantage? Do you really understand the importance of the right email delivered at the right interval?   

By perfecting what, when and how often you deliver your emails you can significantly increase your open and click rates on campaigns.

So now what...

Whatever you decide to do, if you just shrug and walk away, you’ve given up. Stay around and follow up. Sending a second email based on who opened and who didn’t can prompt a second wave of purchases.

This is called behavioral targeting: responding to subscribers’ behavior to get more response from the list and promotions you already have in place. It’s extremely effective, but just takes a bit more effort than 'setting and forgetting' the schedule to deliver your emails.

If you are struggling to find the time to make your emails look just right, carry the right message and to direct your emails to the right people at the right time, I am sure I can help. Just give me a call.

Fern on 0421 556 700



23 Comments to Email Campaigns – The right way :

Comments RSS
Bulk SMS on Wednesday, 2 July 2014 8:21 PM
Email Campaigns – The right way is very useful information for us we hop that you always continue to post these type of information in future also
Reply to comment


mobile phone application development companies on Thursday, 17 July 2014 10:46 PM
I did not see a button each time, but do not show marketing? I have a good number of blogs in linked area of interest and I would like to add my banner somewhere on your site.
Reply to comment


Newsletter Templates on Tuesday, 9 December 2014 7:07 PM
Hi, really interesting and useful post :) You can find some information about email marketing on this site www.freshmail.com/blog/
Reply to comment


Mcx Tips on Tuesday, 25 August 2015 5:03 PM
I like the words most. It is a well executed article. It is a useful instructive post. Thanks for sharing this great information.
Reply to comment


essaysquestions.com on Wednesday, 26 August 2015 8:21 PM
Thanks) Realy useful for my mailing of my clients) Good Luck)
Reply to comment


Hortencia Sidener on Thursday, 26 November 2015 6:03 AM
Check the email campaign from this web site: courseworkservice.com. I think these guys are Gods of targeted marketing.
Reply to comment


Aimee Boyko on Monday, 30 November 2015 11:48 PM
Year ago http://essayhelper.biz wtote me an essay about emailing and I was surprised with some points they wrote about.
Reply to comment


Zella Laubach on Tuesday, 1 December 2015 1:26 AM
Emailing is not the same as it was few years ago. Young people use it in very specific way.
Reply to comment


Emilio Rottman on Tuesday, 1 December 2015 8:13 PM
Absolutely agree with you! The specialists from www.papersnetwork.net had made a survey about the development of mailing.
Reply to comment


http://content-writing.services/about-us/ on Friday, 22 September 2017 7:24 PM
Messaging is a good thing. Emails are so wanderful. Give me the information like that.
Reply to comment


top weight loss products from findwritingservice.com on Sunday, 11 March 2018 8:54 PM
We need to make some adjustments when sending the e-mails. In this case, there is more chance that the addressee will review our message.
Reply to comment


best assignment writing services on Friday, 26 October 2018 10:18 PM
You shared very important points in this post and I learnt many new investment tricks through your post.There are many best assignment writing services sites where you can learn so many modern investment ideas.
Reply to comment


sims 4 cheats on Friday, 5 July 2019 4:25 PM
Things are very open and intensely clear explanation of issues. It was truly information. Your website is very beneficial. Click link to visit my site that will help you having a virtual world as the same as your real world you living.
Reply to comment


Kris Thorkelson on Friday, 23 August 2019 7:53 PM
Owner of My Place Realty and long-time entrepreneur Kris Thorkelson explains, “On the plus side, an open office environment has the ability to support ease of communication among employees and encourages teams to work effectively together.”
Reply to comment


buy assignment on Monday, 9 September 2019 6:08 AM
Yeah, it’s the email campaign era for the marketing of products. I need to buy assignment on the same topic. Could you please share some more material regarding this? Thanks.
Reply to comment


http://gourmandise on Tuesday, 29 October 2019 11:03 PM
Reply to comment


http://cookinmovie.com/challen on Tuesday, 29 October 2019 11:04 PM
Reply to comment


http on Wednesday, 6 November 2019 8:58 PM
Reply to comment


http://home.ntinet.com/ on Wednesday, 6 November 2019 8:58 PM
Great post, I conceive website owners should larn a lot from this blog its rattling user pleasant. http://home.ntinet.com/
Reply to comment


Till Machine on Thursday, 7 November 2019 10:50 PM
Marvelous posting! It included lots of valuable information and inspiration. If you are looking for Cheap EPOS company London, Visit our website. Keep posting.
Reply to comment


Chronic Musculoskeletal Pain Treatments on Friday, 8 November 2019 9:36 PM
Really nice content ... Admin... Have great information I contribute with your experienced... I hope you post again soon. I am very happy to leave a comment for this blog, which really put honest information... Pain Management Institute
Reply to comment


http on Sunday, 10 November 2019 4:07 AM
Reply to comment


http://journals.openedition.org/volume/2526 on Tuesday, 12 November 2019 4:50 PM
Reply to comment

Add a Comment

Your Name:
Email Address: (Required)
Website:
Comment:
Make your text bigger, bold, italic and more with HTML tags. We'll show you how.
Post Comment