Have you ever wondered just how many characters will create the best impact for an all important tweet, or the best length for a blog post headline to really catch the eye? Do you know how long to make your weekly podcast or Youtube video for the highest retention.
If you're serious about content marketing and making your social media efforts, check out the following list of optimal lengths for just about anything you'll be likely to publish online.
Here's a quick list of the best lengths according to research. Make sure to visit BufferSocial to understand the reasonings, research and quantitative results; and to download a printable infographic for easy reference:
Source – BufferSocial.
Buffersocial reminds that these are just starting points; best practices that they have found to work from their own research and analytics. You should always do your own testing and analyze your own results for your audience.
Read Buffersocial's original post "The Ideal Length of Everything Online, Backed by Research"and their updated version with printable infographic for easy reference.