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You have to kiss a lot of frogs to find the prince!

What I want to know is how important is it to YOU to have a personal connection with your clients?

Once you know what kind of clients  you  want, you can focus on attracting the kind of clients who are ideal for you.

A while ago another VA came to see me. She had inherited a bunch of clients from someone who had previously outsourced the work further. Those clients had no personal knowledge or connection with the person(s) who did their work. 
Because there was no personal, human connection, these clients treated her poorly with hardly a thank-yous or word or gesture of appreciation.

That's what happens when you have an impersonal, transactional relationship with clients.

Now another important and contributing thing was that she didn’t have a business website. She didn’t think she needed one because her business was already full of clients she was having difficulty dealing with. She was up against a hard place.

I explained to her that without a website, she was missing out on the opportunity to humanise her business - which would go a long way to fixing the very problem she was having.

A website would allow her to put her face and personality on the brand. It would pre-educate potential clients about how her business works and the kind of clients with whom she was looking to work — thereby setting expectations and organically pre-qualifying more ideal client candidates.

You can do the same.

You need to work out what type of client you would be most happy to work with and gear everything on your website to speak to them - and educate them about who is a good fit for you. While you don't want to scare away potential clients you do want to make sure those who contact you are the kind who will work well with you.

This makes for a much happier, more fulfilling business which in turn can be more profitable.

You may have to kiss a few frogs before you perfect your client-qualifying criteria. Just don’t think that you have to accept any and every client who comes your way, or that you have to live and die by what they (think) they want.

YOU get to decide what you want your business to look like and how you want to work with clients and what kind of clients you want to work with. Everything else will fall into place from there.

When you build your business to suit your needs and requisites first, the right clients will follow. You’ll get more ideal clients, and your business will be much more profitable and gratifying.

How about you?Do you have a business website or are you trying to get by with just a LinkedIn or Facebook account? How much of a personal connection do you prefer with your clients? Have you ever had clients who didn't treat you like a person?

Contact me if you would like to know more about building the RIGHT kind of business website to attract the right kind of clients for YOUR  business.

24 Comments to You have to kiss a lot of frogs to find the prince!:

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The idea of the frog prince has been a household story for ages. This can also be related to business, Business has many potential investors that may or may not help you along the way, and finding that metaphorical frog will be very hard. Finding a frog prince in a large lake is as hard as finding a needle in a haystack. Finding an investor is hard because you have to convince them that your ideas work and that it innovate the future. The frog prince will remain to be a ghost until someone lucky finds it.
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Finding the perfect prince for you is the hardest puzzle that you need to solve. Before loving someone we need to love our self first so that we can give love to others. Before I find the perfect guy I experience a lot of heartbreak that killed me emotionally. It is like I am questioning myself if there is something wrong with me. I realize that all of the heartache is worth it when you find someone who is destined for you. He will treat you as the most beautiful princess he laid his eyes on. 
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