What I want to know is how important is it to YOU to have a
personal connection with your clients?
Once you know what kind of clients you want, you can focus on attracting
the kind of clients who are ideal for you.
A while ago another VA came to see me. She had inherited a bunch of clients from someone who had previously outsourced the work further. Those clients had no personal knowledge
or connection with the person(s) who did their work.
Because there was no personal, human connection, these clients
treated her poorly with hardly a thank-yous or word or gesture of
That's what happens when you have an impersonal, transactional
relationship with clients.
Now another important and contributing thing was that she didn’t have a business website. She didn’t think she
needed one because her business was already full of clients she was having difficulty
dealing with. She was up against a hard place.
I explained to her that without a website, she was missing out
on the opportunity to humanise her business - which would go a long way to fixing the very problem she was
A website would allow her to put her face and personality on the
brand. It would pre-educate potential clients about how her business works and the
kind of clients with whom she was looking to work — thereby setting expectations and organically pre-qualifying more ideal client candidates.
You can do the same.
You need to work out what type of client you would be most happy to work with and gear
everything on your website to speak to them - and educate
them about who is a good fit for you. While you don't want to scare away potential clients you do want to make sure those who contact you are the kind who will work well with you.
This makes for a much happier, more fulfilling business which in turn can be more profitable.
You may have to kiss a few frogs before you perfect your
client-qualifying criteria. Just don’t think that you have to accept any and
every client who comes your way, or that you have to live and die by what
they (think) they want.
YOU get to decide what you want your business to look like and
how you want to work with clients and what kind of clients you want to work
with. Everything else will fall into place from there.
When you build your business to suit your needs and requisites first, the right
clients will follow. You’ll get more ideal clients, and your business will be
much more profitable and gratifying.
How about you?Do you have
a business website or are you trying to get by with just a LinkedIn or
Facebook account? How much of a personal connection do you prefer with
your clients? Have you ever had clients who didn't treat you like a
Contact me if you would like to know more about building the RIGHT kind of business website to attract the right kind of clients for YOUR business.