WELCOME TO YOUR PA AND MORE

What WE can do for YOUR Business
Your PA and More provides fractional operational and executive support to high-capacity business owners and CEOs.
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Led by Fern Rice, the business works alongside leaders as a proactive partner, turning ideas into action, coordinating people, systems, and projects, identifying risks early, and ensuring nothing falls through the cracks.
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Clients choose Fern for calm judgement, deep experience, integrity and partnership, rather than transactional task support. She works best with leaders who value trust, integrity, and proactive support - those who want someone who thinks with them, not just someone who waits for instructions.
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My work is best suited to Solicitors and small law firms, Business Advisors, Consultants and Coaches, and established business owners whose needs have evolved. So if you’re a founder or executive quietly holding too much together, consider this your reminder:
You don’t have to do it alone!
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Your P.A. and More is based on the belief that our customers' needs are of the utmost importance. We are committed to meeting those needs. Our job is to make your job easier. As a result, a high percentage of our business is from repeat customers and referrals. This is why business owners and successful executives choose to work with Your PA and More!​
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If you are at the point where doing everything yourself is no longer efficient, but handing things over still feels risky, that is usually a sign you do not need more hustle. You need the right support.
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When you are ready, let’s talk through what would make the biggest difference in your business.
Evidence-backed Benefits of Experienced Business Support
Experienced business support is not just about getting tasks done. At the right level, it gives business owners something far more valuable: clarity, continuity, and confidence that work is being handled properly, while they get back more time and headspace. Below are just a few of the benefits...​
1. You recover meaningful time each week
The right support partnership can return hours to your week. Forbes Australia has reported that a strong Executive Assistant partnership can save up to 8 hours a week. That is time you can redirect into leadership, client work, strategy, or simply some breathing space.
2. Productivity improves at a leadership level
Harvard Business Review has highlighted the substantial contribution effective assistants make to productivity. The real value is not just administrative efficiency. It is improving the effectiveness of the person carrying responsibility for decisions, growth, and momentum.
3. Decision fatigue is reduced
Experienced support removes more than tasks. It removes repeated follow-ups, avoidable questions, loose ends, and the endless small decisions that drain attention across the week.
4. Your Priorities are protected
A capable support partner helps ensure your time is not constantly consumed by low-value activity. Instead of reacting all day, you are better able to focus on the work only you should be doing.
5. Work moves forward without constant supervision
This is where experience matters. You are not repeatedly re-explaining, checking, or chasing. Someone capable can interpret what is needed, ask clearly when required, and keep things moving properly.
6. Less falls through the cracks
Experienced operational or executive support creates continuity: deadlines are tracked, follow-ups happen, information is captured, and progress is visible.
7. Risks are spotted earlier
Experienced support is preventative as much as practical. When someone has enough business maturity to see patterns, risks, and dependencies, issues are often identified before they become expensive, stressful, or time-consuming to fix.
8. Delegation becomes easier and more effective
Many business owners do not struggle with delegation because they are unwilling. They have simply had poor experiences with support that created more work instead of less. When support is competent and trusted, delegation becomes a relief rather than a risk.
9. You gain flexibility without the cost of a full-time hire
For many established businesses, fractional or virtual support provides access to senior capability without the fixed cost of an employee. It is often a commercially sensible way to create capacity, especially during growth, complexity, or transition.
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